LIMA’25

I had the opportunity to go to LIMA’25 in Langkawi. Officially it was not on behalf of Studio HDJ but unofficially, we were there in spirit. During my time there for about a week, I had the chance to see what other people in a different industry are doing, creatively.

Honestly at a first glance, it wasn’t bad but at the same time, lots of room for improvement.

The booths were massive because the hall were massive.

To fill the hall, things need to be massive and massive it was.

It was pretty obvious that agencies were involved in designing and building these booths and the stuff that were presented in the exhibition. But I guess, it was quite easy to impress because the exhibits were all related to defence-related stuff. Some puts in their model vessels, jets and weapons. Literally in some booths, they put in real size bombs that were obviously kept in jets or war vessels. Things that were not openly available for public unless it was in a museum or exhibition that is by invitation only.

So in a way, creative was not openly a must for these exhibitors.

But while I was there, I kept thinking and walking around in wonder.

Asking a particularly similar questions; how do Creative gets to play a part in this rather different industry? Not particularly in LIMA, but in general for any other industries similar to LIMA. I mean, there’s a lot of industries out there. One that I’ve had a chance to play a hand was an event related to Economy, Women and ASEAN. But, in contrast, that’s also quite dissimilar to those at LIMA, but understandably, you would get what I’m trying to say right?

I guess, I might be way above my head here.

That’s just how my head works. Trying to questions things.

Like a sore thumb.

But at the same time, that’s also how growth happens. Doing things for a long time and everything seems already in place and work in a perfect unison, why would we change things, right? Well, unless we don’t want to keep being relevant and getting people bored, sure, don’t change.

But, as far as I’m concern, for events like LIMA, I don’t think people will get bored.

It’s an event that happens every two years and between the years, a lot can happened.

New innovation in technology, what more in defense related, it will be interesting.

Anyway, this is just a thought.

For events like LIMA, Creative might not get to directly involve. But I’m quite sure, Creative gets involve in these companies that were in LIMA. They didn’t get to do it heavily for LIMA but for the company. That’s at least from I’ve seen during my time there.

⎯ Hidayat.