It sounded like, Studio HDJ doesn’t have a solid foundation, doesn’t it? Well, it depends on how you look at things in a different perspective. Studio HDJ is an Independent Creative Collective Studio. What it means is that, our mind is free. We allowed ourselves to have a different answer to a problem today and another, tomorrow. Because that’s how creativity works. It doesn’t sit still. It shifts, evolves and constantly reinvents.
We embrace the unknown and at the same time, we also believe that creative and design, do it right, can change the world. We don’t follow the straight and predictable path. We exist for those who dare to go against the tide, challenge norms and build ideas that resonate. Work that feels alive, not fake.
We know, this sounds like a lot of work. But that is what creativity is all about. It’s a way of seeing the world differently and having fun while we are at it. Because life is not dull. It’s unpredictable, but full of colours. It comes with a purpose. And purpose creates meaning. Hence why we’re here. To partner with brands, people, and ideas that want to do more than just exist—you want to create something that matters.
If you ever asked us why we're here, no answer will ever be the same.
Manifesto.
We create our own rules because we are not bound to any. We believe that design should come from the heart, about having a soul. This ethos is what guides us to achieve that. It’s our Design & Creative manifesto.
Defy Convention.
Stories Matter.
Inspired by Life.
Life is short. Jump. Try new things. Learn. Experiment. Get Crazy. Don't get stuck. Be beyond who you are. Think People. Don't stay on the surface, dive deeper. Why be boring when you can fly away? Take a leap of faith.What we do.
We designed our creative madness framework to match every kind of fun.
More than 15 years we've spent building our expertise that drives every framework.
Brand.
A brand should be unique in its way. Imagine it like us, human beings. We are all different with our own character and stories to tell. But having said that, the stories that we got have the power to connects with others and build a community. That’s how we see a brand should be.
→ Purpose & Values
→ Branding Strategy
→ Naming
→ Brand Identity
→ Messaging Arch.
Campaign.
Letting people know you exist is the next step to a successful brand. But how? Imagine a campaign as writing your own biography. Sometimes, the stories we have to tell can lack excitement; hence, where creativity comes in with strategy by using words and visual means to transform mundane-ness into something compelling.
→ Creative Strategy
→ Visual Strategy
→ Advertising Strategy
→ Marketing Strategy
→ Photo & Video
Physical.
These are touchpoints for people to experience your brand in the real world. It bridges your identity with everyday things through packaging, retail spaces, print materials, or merchandise. It translates your brand’s values and story into visually engaging and functional physical elements.
→ Advertising Design
→ Publication & Print
→ Spatial Design
→ Merchandise
→ Livery & Packaging
Digital.
We live in a digital era where establishing a strong online presence is essential. History has proven that brands which are not agile risk failing. But with the digital world today more saturated than ever, how do we stand out? It’s simple: stay away from trends and fluff. Focus on being you.
→ Social Media
→ Website Design
→ UI/UX
→ E-Commerce
→ Audio-Visual
Creative Collective.
Founder + Chief Creative Officer
A creative strategist with roots in advertising design, Hidayat blends big-picture thinking with hands-on execution to craft bold, impactful brand stories. With 15+ years across theatre, political communications and branding, he brings a unique creative edge to every project. He leads with vision and heart—building narratives that connect to people in meaningful ways.
Renugaa Narayanan
Creative Director
A law graduate turned creative, Ren brings a sharp, analytical mind and a deep love for storytelling into the world of branding and campaigns. Her multidisciplinary journey shapes a unique creative voice—blending structure with soul to craft narratives that resonate. At Studio HDJ, she leads with clarity and purpose, turning ideas into meaningful, insight-driven work.
Hazim K. Hasni
AV Director
An architecture grad turned AV maestro, Hazim combines design thinking with a deep love for storytelling. Discovering his true passion led him to craft visually rich and emotionally resonant narratives. Outside the studio, he channels his creative energy as the lead vocalist of Sepetang, infusing his work with the same soul and rhythm that define his music.
Erliani Zainal Aabidin
Design Director
With 15+ years of experience in DTP, Erl approaches design with the curiosity and boldness of an adventurer—traits shaped by her journey to Annapurna Base Camp and years of creative exploration. With a Master’s in Visual Communication and a sharp eye, she blends precision and imagination to lead design work that’s impactful, refined, and never afraid to push boundaries.
Nur Adlin Dina
Digital Strategist
Alin approaches digital marketing with a sharp, data-informed mindset and a deep understanding of audience behavior across platforms, grounded her in performance-based strategy—balancing creative content with real-time analytics. She brings a keen sense of timing, tone, and cultural relevance to every piece of content crafted.