At least, that's how we try to redefine it. Holland's Fries is a local potato kiosk located in the bustling city district of Kuala Lumpur. A place where the locals and the international community intersect. The brief was to make it feel more 'Malaysian'. Instead of going the typical route, we went for something bolder.
OBVIOUSLY DESIGN NOT TO BE OBVIOUS.
Our biggest challenge is not the creativity itself but running against time. Gading Marine requires a total reposition in terms of their creative direction and they need it quickly. Our work focuses on the essentials. With the limited resources available, we unanimously decided that the creative strategy is non-compromising.