studio

Not a

A front for designer+writer, Hidayat Jamalolail

Defy Convention

Stories Matter

Inspired with Life

Defy Convention → Stories Matter → Inspired with Life →

A DESIGN STUDIO INSPIRED WITH LIFE, INFUSES CREATIVITY TO CRAFT DESIGN FOR PEOPLE.

We have never been interested in what’s trending because we infuse going against the tide in our works. Design & creativity are not about perfection, crispiness, or doing things that just look nice. More than anything, design needs a soul. Like a human who’s not perfect, imperfection is the new perfect. To achieve this is to take risks, defy convention, and tell the story of going into unchartered territory in hoping that the work would stick out like a sore thumb.

A sore thumb is awkward—but noticeable (and awkward). That’s how we see design, creativity— and branding, ultimately. Being noticeable, though awkward can spark conversation with stories to tell, and sometimes challenge perspectives that most consider normal, and by just doing that, it creates a rather unique and different kind of dent in their memory.

So, seize the day. Try being different for once. It will truly show that the work is done by someone who truly cares, is passionate, and wholeheartedly believes in it.

ABOUT HDJ.

Photo by Renugaa (IG @rennar8)

Creative was never officially part of my life, but somehow I found my way by enrolling for Foundation in Creative Multimedia at MMU, Cyberjaya which led me to pursue Media Innovation and finish a degree in Bachelor of Multimedia. My deep interest and passion have always been for Branding design and all things creative. I’m quite chaotic as a person because I always look at things differently. It’s my way to standing out like a sore thumb.