GADING MARINE: REDEFINING QUALITY
Gading Marine builds the Fast Interceptor Craft (FIC) for the Royal Malaysian Navy. Quality is not just a standard they live for, but a moving target they constantly exceed. We begin by going with the basics. The brand needs to get bolder and emotional, to touch the hearts of Malaysians, because at the end of the day, the FICs are also built for them.
Gading Marine 2025 Corporate Reel
ESSENTIALS IN
MIND WITH A FAST TURNAROUND.
Our biggest challenge is not the creativity itself but running against time. Gading Marine requires a total reposition in terms of their creative direction and they need it quickly. Our work focuses on the essentials. With the limited resources available, we unanimously decided that the creative strategy is non-compromising.
Social Media
Beyond Quality
Redefining a Premier in Quality for Gading Marine
Photography
